In fashion, hosiery has always been the quiet workhorse: practical, often hidden, and usually bought on autopilot. But as cannabis culture becomes more mainstream—and more visually confident—hosiery is turning into an unlikely canvas for collaboration. Artists with cannabis-forward identities are partnering with legwear designers to create drops that feel less like “weed merch” and more like wearable graphics with a point of view.
One of the clearest examples comes from Swedish legwear brand Happy Socks, built on the idea that bold pattern can change the mood of an outfit. The company was founded by Mikael Söderlindh and Viktor Tell, a duo that helped make statement socks a legitimate fashion category rather than a novelty add-on. Within that world, cannabis-adjacent artists have found a natural fit: their audiences already understand style as self-expression, and they’re comfortable with playful provocation.
That’s why Happy Socks’ collaborations with Snoop Dogg still read as a blueprint for how cannabis iconography can move into fashion without leaning on tired leaf prints. The collection was framed as “The Art of Collaboration,” pulling from Snoop’s creative persona and visual motifs rather than relying solely on obvious 4/20 signaling. It worked because it treated hosiery like design—color, pattern, and character—while letting the artist’s brand do the cultural heavy lifting.
Happy Socks repeated the playbook with Wiz Khalifa, another artist whose public identity is inseparable from cannabis culture, yet whose aesthetic is broader than it. Coverage from mainstream fashion outlets positioned the collection as an extension of Wiz’s personal style—graphic, bright, and intentionally loud—again showing how a collaboration can nod to cannabis culture without being trapped by it.
The next phase of this trend looks less like celebrity licensing and more like art-direction partnerships—where cannabis platforms commission artists and put the work on legwear. A good signal is Weedmaps’ collaboration with LA-based artist and animator Robin Eisenberg, which includes statement socks as part of a wider capsule. Even when the artist isn’t defined solely by cannabis, the partnership reflects how cannabis-adjacent brands are funding and distributing design in fashion categories—like hosiery—that punch above their price point in visibility.
What’s driving it is simple: hosiery is an affordable collectible. Limited-run socks and tights let fans buy into an artist’s world without committing to a full outfit, while designers get a fresh graphic language and built-in storytelling. In a market where collaborations are often the loudest form of marketing, cannabis artists and hosiery designers are finding common ground—one bold pattern at a time.
Discover More: Cannabis-Inspired Hosiery: The Brands Turning Stockings Into Style Pieces